Building strategic architectures for multi-product businesses
NXERA Consulting builds brand positioning, portfolio strategy, and go-to-market architectures for multi-product B2B and B2B2C businesses at inflection points – growth, transformation, investment readiness, or market expansion – particularly those entering geopolitically and culturally complex markets.
Our background spans enterprise strategy at Booking.com and EY, with work across Europe, APAC, and the Middle East. We specializes in portfolio complexity and market expansion into regions where standard Western approaches fail.
Clients include the EY Entrepreneur of the Year 2024 (Azerbaijan), pan-European ecosystem builders, and C-suite executives navigating politically sensitive growth.
Led go-to-market strategy for newly launched segments across a multi-product portfolio, aligning brand, product, and commercial strategy. Scaled nascent lines from concept to 75M+ users, accelerating market penetration and establishing repeatable growth frameworks.
Served as strategic advisor to EY Entrepreneur of the Year 2024 (Azerbaijan), CEO of scaling AI travel platform navigating GCC expansion with no local presence. Built brand, products and market positioning for their B2B and B2B2C products, regional go-to-market strategy, and investor narrative suited to market dynamics and cultural expectations. Secured early traction, investor interest, and regional growth framework.
Led brand and commercial strategy across multiple mandates: APAC Brand-to-Demand (reaching 15M+ professionals, increasing MQLs by 15%) and Global Brand-to-Client Experience (advising C-suite on brand purpose and customer experience strategy). Built cross-functional frameworks that aligned brand, sales, and partnerships across complex, multi-market environments.